Beth Perro-Jarvis
Marketing:
Journalism degree from sturdy Big Ten school and many years at Fallon as Global Group Account Director and head of the agency’s Trend Unit. Plus a few more agency gigs that all make for some hard-to-believe war stories.
Life:
Two sons, two pets, one husband, much beloved family, a great gaggle of girlfriends, loads of enthusiasm, a talent for pie-baking, a penchant for red lipstick and a love of things that simultaneously challenge and bring joy - from snowboarding to Sunday night programming on HBO. Optimism is Beth’s secret weapon.
Mary Van Note
Marketing:
English degree from fancy-pants Eastern school and enriching Planning Director stints at Fallon and BBDO. Plus several additional advertising posts coast-to-coast that are too tedious to mention here.
Life:
All the makings of a great G-rated movie, including a sassy daughter, wacky neighbors and a cat who walks her dog. Add a quirky southern heritage, a sometimes problematic passion for handbags, and a knack for storytelling and you’ve got Mary, a girl with hair too curly for her own good.
Kudos
Robin Bardolia | Chief Strategic Officer, JWT, North America
“Ginger are, in my mind, top-drawer strategic planners. They combine the rare talent of bringing imagination to all things strategic. They are great intellects and excellent presenters; they are perfectly un-academic and absolutely practical. They play well from the boardroom to the playground and everywhere in between, which is a rare talent. They could be your secret competitive weapon.”
Linda Finn | Executive Vice President, Marketing, Nordstrom
“We have worked with Ginger many times over the past dozen years. They are smart, strategic thinkers who have helped us uncover and develop insights that are highly actionable. We really appreciate their excellent client service.”
John Wernz | Chief Marketing Officer, Wealth Enhancement Group
“Ginger took a complicated positioning challenge in a crowded industry and helped us create and clarify a differentiated position. Their work was foundational not only to the marketing department, but to the direction of our entire firm. Smart, driven and witty – they are a blast to work with.”
Tina Wilcox | Founder and Chief Creative Officer, BLACK Retail
“They’re fun, whip-smart, highly creative strategists and I thoroughly enjoy collaborating with them. They ‘get’ great ideas – how to develop and nurture them. While they’re deep in many categories, they absolutely rock at retail.”
Rob White | Founder, Zeus Jones
“I’ve always known them to be smart, succinct strategists who can quickly get to the heart of the problem. As ‘Ginger’ they delivered everything I’d come to expect of them (lots of smart thinking, creative research techniques, highly collaborative players, immensely professional, great attention to detail), plus even sharper business acumen. It was an excellent experience.”
Bob Thacker | FORMER Senior Vice President, Marketing, OfficeMax
“They’re very smart, they’re able to get key understandings about consumers quickly. And their ideas are very actionable.”
Chuck Hengel | Founder and CEO, Marketing Architects
“Four years ago, they helped us see the value in discovering, refining and then living our brand. That turned out to be a very smart engagement, as we have been able to leverage that work to manage through the new economy. Their quick study of our fast-growth, complex business model and immediate relevancy to each project is no longer surprising to me. Importantly, I know their work will stand the test of time.”