New campaign with actor Steve McQueen’s family encourages passing down Red Wing boots
Star Tribune, November 20, 2024
Ginger talks Holiday Shopping Predictions with Alison & Harmony Kaplan on the ShopGirls Show
myTalk 107.1 Radio, November 16, 2024
Ginger on KSTP (ABC) Minnesota Live: The Economic Impact of Halloween
KSTP TV, October 10, 2024
On Our Radar: Trending Terms
Twin Cities Business, August 27, 2024
Ginger on KSTP (ABC) Minnesota Live: What’s to come in the world of retail
KSTP TV, July 29, 2024
Ginger talks retail trends, luxury and the economy with Alison & Harmony Kaplan
myTalk 107.1 Radio, June 8, 2024
What’s Next for QR Codes in Restaurants?
Twin Cities Business, August 23, 2023
Mall of America Starts New Membership Program
Twin Cities Business, February 2, 2023
Dick’s House of Sport Concept Store Opens at Ridgedale
Twin Cities Business, June 3, 2022
Covid Killed Black Friday Madness
Twin Cities Business, November 23, 2021
Hour 1: Are Gen Z and Millennials Even Shopping Anymore?
myTalk 107.1 Radio, October 9, 2021
Edina-based Evereve is opening shops, even as other retailers close stores
Star Tribune, February 24, 2021
Twin Cities retailers struggle with excess inventory because of COVID, one has an answer
Star Tribune, July 25, 2020
Who said Minnesotans don’t flaunt their wealth? Nordstrom MOA adds rare luxury boutiques
Star Tribune, November 23, 2019
Shop and sweat? Lululemon offers yoga classes as well as clothes in new store at MOA
Star Tribune, November 20, 2019
Toys R Us Returns to the Market, with Target’s Help
Twin Cities Business, October 9, 2019
Good American’s size-inclusive brand lands at Mall of America
Star Tribune, July 31, 2019
For Retailers, Timing is Everything
Twin Cities Business, June 30, 2019
Ever-profitable Evereve bucks retail odds by betting on moms, career women
Star Tribune, June 30, 2019
For Retailers, Timing is Everything
Twin Cities Business, June 26, 2019
Recession mindset remains high despite consumer confidence
Star Tribune, March 18, 2019
Ginger talks What Women Want survey results with Ali Kaplan & Stephanie March on the ShopGirls Show
myTalk 107.1 Radio, March 16, 2019
Going inside the world’s most powerful consumers
TheStreet.com, March 13, 2019
Trends women are considering, from spending to career to home
Yahoo Finance, March 13, 2019
Press release: 2019 What Women Want national survey
March 6, 2019
Casual look gaining a foothold at Fisher+Baker
Star Tribune, August 13, 2018
Downtown Minneapolis ready for boost from Nordstrom Rack opening Thursday
Star Tribune, September 11, 2017
People line up at this Twin Cities women’s store on the day after Christmas
Star Tribune, December 23, 2016
More are hoping Santa will bring them tickets instead of stuff
Star Tribune, December 22, 2016
Ho ho horribly ugly Christmas sweaters are not going away
Star Tribune, December 13, 2016
Holiday pop-ups serve as big-box alternative
Star Tribune, November 11, 2016
Women want less political partisanship in Washington D.C.
Star Tribune, October 26, 2016
Ginger appears on CBS MN to share 2016 What Women Want survey results
CBS/WCCO TV, October 18, 2016
Primp Boutique finds success off the beaten path
MinnPost & Twin Cities Business, September 15, 2016
Inside the minds of the world’s most powerful consumers: Secrets revealed in annual “What Women Want” survey
Ginger’s 2016 Alpha Panel Survery, September 1, 2016
Evereve enlists experts to expand brand
Star Tribune, August 13, 2016
Galleria adding space for 12 new stores
Star Tribune, July 29, 2016
It’s official: Zara opening at Mall of America
Star Tribune, April 18, 2016
One Degree of Separation from Pat Fallon
Twin Cities Business, December 30, 2015
Twin Cities supporting two outlet malls just fine
Star Tribune, October 5, 2015
Nordstrom’s second Twin Cities store expected to help Ridgedale
Star Tribune, September 27, 2015
Ginger appears on FOX 9’s The Buzz
Fox 9 News, June 17, 2015
Ginger appears on FOX 9’s The Buzz to share insights on dieting, Fifty Shades of Grey, acceptable vices and more.
Ginger Consulting explains ‘What Women Want'
Southwest Journal, June 1, 2015
The Southwest Minneapolis women behind Ginger Consulting have released their annual survey called “What Women Want,” with findings that caught the attention of USA Today.
Ginger unveils What Women Want survey findings on CBS Ch 4/WCCO Morning News
WCCO News, May 26, 2015
Ginger appear on WCCO with Jason DeRusha and Kylie Bearse.
What do women really want? Survey says...
USA Today, April 24, 2015
The Southwest Minneapolis women behind Ginger Consulting have released their annual survey called “What Women Want,” with findings that caught the attention of USA Today.
What do Women Want? Ginger finds the sweet spot for powerhouse consumer group.
Ginger's 2015 Alpha Panel Survey
Hollywood Fashion Secrets pushes into mainstream retailers
Star Tribune, March 30, 2015
Niche fashion brand expands to mainstream retailers.
How Faribault Woolen Mill Revived A 150-Year-Old Brand
Twin Cities Business, February 3, 2015
The once struggling manufacturer has re-emerged as a high-end lifestyle choice.
New Eagan Outlet Mall, Mall of America Size Each Other Up
Star Tribune, August 14, 2014
Will a new outlet mall in Eagan be friend or foe for nearby Mall of America?
Target Woes
Star Tribune, May 14, 2014
Ginger comments on how Target is losing the sizzle with consumers.
Bigger crowds for Lululemon than Dalai Lama
Star Tribune, March 27, 2014
Ginger’s POV on fitness apparel retail phenom Lululemon.
Women are key to quick-serve and fast-casual restaurant revenue success
QSR Magazine, March 1, 2014
Ginger partners and restaurant industry experts discuss dining trends and female purchasing power.
Target partners with Net-a-Porter and London-based designer Peter Pilloto
Star Tribune, February 10, 2014
Ginger on Target’s new design design partnership strategy.
Specialty retailer simplifies its brand
Star Tribune, January 28, 2014
Ginger’s POV on fashion specialty retailer naming strategy.
Small retailers find ways to compete with big box
Star Tribune, November 27, 2013
Ginger on competitively fierce environment for Black Friday and Small Business Saturday.
Mall of America adds eight new tenants
Star Tribune, October 10, 2013
Ginger talks about winners and losers in the new crop of store.
Outlet mall new tenants
Star Tribune, October 3, 2013
Ginger comments on destination outlet shopping with J Crew, etc.
What Women Want Presidential Edition
Fox 9 News, November 5, 2012
Ginger Consulting breaks down the keys Women they polled look for in the coming Presidential election.
Ginger Consulting explains What Women want in the Next President
Kare 11 News, September 1, 2012
Oprah chats with Ginger about the power of a great deal
"O" the Oprah Magazine Show on XM Satellite Radio, August 12, 2012
Beth Perro-Jarvis chats with Oprah and Gayle on the “O The Oprah Magazine” radio show about great deals, and just how emotionally powerful they can be.
Target calls in the Geek Squad
Star Tribune, August 9, 2012
Ginger chats it up with the hilarious, mostly male morning crew from KTWIN
KTWIN Morning Show, May 7, 2012
Ginger Consulting partners Beth Perro-Jarvis and Mary Van Note are guests on the KTWIN morning show helping the guys decode Mother’s Day
Ginger Consulting decodes Mother's Day
WCCO News, May 3, 2012
Ginger Consulting helps illustrate What Women Want and what they don’t for Mothers Day 2012 on WCCO.
What Women Want for Mothers Day as discovered by Ginger Consulting
Kare 11 News, May 2, 2012
Ginger talks hot topics & trends relating to women, consumer spending, and smartphones
FM107.1, April 27, 2012
Partners Beth Perro-Jarvis and Mary Van Note are guests on FM 107.1 ShopGirls radio where they reveal What Women Want
These women are alphas of the aisles
Star Tribune, April 23, 2012
How Ginger uses Ginger’s Alpha Panel to fill clients in on consumer trends, with input from a couple of local panelists.
She’s Spending Again: Influential ‘Alpha’ Women Budgeting for Luxuries – Mass Women’s Market Likely to Follow
Ginger’s 2012 Alpha Panel Survey
What Women Want
Minnesota Business, March 1, 2011
Influential ‘Alpha’ Women Wear A New Attitude Into The New Decade
Ginger’s 2011 Alpha Panel Survey
Rebelling Against the Commonly Evasive Feminine Care Ad
New York Times, March 24, 2010
How Ginger’s Alpha Panel Insights Led To Ground-Breaking Marketing Campaign.
A touch of Paris fashion at a Midwest Mall as Nordstrom goes after high end shoppers
Pioneer Press, June 23, 2010
National Survey Says 9/11 Defined Decade for Influential ‘Alpha’ Women
Ginger’s 2010 Alpha Panel Survey
Hands Across America
Star Tribune, October 11, 2009
Ginger Mentors Women Entrepreneurs For State Dept.
October 5, 2009
U.S. State Department taps Ginger Consulting’s branding expertise for international women entrepreneur conference.
Consumers Much More Conflicted
Star Tribune, September 27, 2009
Ginger Spices Up Brand Strategies
Star Tribune, June 29, 2009